The Right Question

#25

The New Yorker

Art Direction

New York, USA Apr 2020

Dave Maruchniak directed this stunning new animated spot for The New Yorker, which incorporates black-and-white 2D, 3D procedural animation and real-life testimonials from the victims of Harvey Weinstein in an impassioned call for activist journalism. Produced in partnership with 1stAveMachine. Client: The New Yorker Agency CNX Condé Nast Production Company 1st Ave/Tronco Director: Dave Maruchniak Creative Development: Flora Camillieri Belen Guerra Victoria Rossi EP: Fernando Fasano Line Producer: Ines Palmas Coordinator: Agustin Pelliza Art Director/Graphic Designer: Lamas Burgariotti Federico Maksimiuk Lead 2D Animation: Federico Maksimiuk 2D Animator: Bruno Persico Nahuel Jacome 3D Animator: Eduardo Escalante Simulations: Marcos Montane Compositing: Diego Gambarotta Edit: David Maruchniak Music SFX Mix: Bamba Music

The Right Question

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The New Yorker

Art Direction

New York, USA
Apr 2020


Dave Maruchniak directed this stunning new animated spot for The New Yorker, which incorporates black-and-white 2D, 3D procedural animation and real-life testimonials from the victims of Harvey Weinstein in an impassioned call for activist journalism. Produced in partnership with 1stAveMachine. Client: The New Yorker Agency CNX Condé Nast Production Company 1st Ave/Tronco Director: Dave Maruchniak Creative Development: Flora Camillieri Belen Guerra Victoria Rossi EP: Fernando Fasano Line Producer: Ines Palmas Coordinator: Agustin Pelliza Art Director/Graphic Designer: Lamas Burgariotti Federico Maksimiuk Lead 2D Animation: Federico Maksimiuk 2D Animator: Bruno Persico Nahuel Jacome 3D Animator: Eduardo Escalante Simulations: Marcos Montane Compositing: Diego Gambarotta Edit: David Maruchniak Music SFX Mix: Bamba Music